Obama spokesperson Bill Burton today released the following statement:
“We will take no lectures from John McCain who is cynically running the sleaziest and least honorable campaign in modern Presidential campaign history. His discredited ads with disgusting lies are running all over the country today. He runs a campaign not worthy of the office he is seeking,” said Obama campaign spokesman Bill Burton.
John McCain would rather lose his integrity than lose an election. Politico’s Johnathan Martin explains why. Money quote:
McCain seems to have made a choice that many politicians succumb to but that he had always promised to avoid — he appears ready to do whatever it takes to win, even it if soils his reputation.
“We recognize it’s not going to be 2000 again,” McCain spokesman Brian Rogers said, alluding to the media’s swooning coverage of McCain’s ill-fated crusade against then-Gov. George W. Bush and the GOP establishment. “But he lost then. We’re running a campaign to win. And we’re not too concerned about what the media filter tries to say about it.”
Rogers, who hung tough with McCain through the dark days of the primary and has lived through every high and low of this turbulent and unpredictable race, argues that they tried to run a high-ground campaign and sought to keep the candidate in front of the media in the fashion he enjoys. His point: No one paid any attention.
“We ran a different kind of campaign and nobody cared about us. They didn’t cover John McCain. So now you’ve got to be forward-leaning in everything,” he said.
I don’t fault McCain for being negative — even nasty — if he thinks it’s what he needs to do to win. But there’s an ethical way to go negative and an unethical way to go negative. It’s not clear yet which works better, but it’s clear which one McCain has chosen.
Cross-posted from Facebook.